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Anatomy of an OKR
Objectives & Key Results — what goes into one, and why
Strategy Map Pro1
Alignment
Every OKR serves a strategic objective on the strategy map.
Perspective: Customer · Strategic objective: C2 Be the easiest supplier to work with
2
Objective — the what
Qualitative, inspiring, time-bound. Says where we want to be, not how.
“Make onboarding effortless for new customers this quarter”
3
Key results — how we know
3–5 measurable outcomes. Each has a metric, a baseline, a target and an owner.
| Key result | Baseline | Target | Owner |
|---|---|---|---|
| KR1 Time from signed contract to first use | 21 days | 7 days | Ops lead |
| KR2 Onboarding satisfaction score | 6.8 | 8.5 | CS lead |
| KR3 Support tickets in first 30 days | 12 / customer | 4 / customer | Product |
4
Initiatives — the work
Projects and tasks we believe will move the key results. Output, not outcome.
Guided setup wizard · Welcome call within 48 h · Rewrite the getting-started guide
5
Rhythm — period, confidence, score
Set for a quarter (team) or a year (company). Check in weekly, score at the end.
Period
Q3 · 1 Jul – 30 Sep
Q3 · 1 Jul – 30 Sep
Confidence
On track · At risk · Off track
On track · At risk · Off track
Score
0.0–1.0 · 0.7 is a good stretch
0.0–1.0 · 0.7 is a good stretch
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Strategic objective
Objective
Key result 1
Key result 2
Key result 3
Initiatives
Owner
Period